Protecting the IP of a Galaxy Far, Far Away

Star Wars and Intellectual Property

What is a trademark? Perhaps just as importantly, do common law trademark rights extend to protect many of the familiar elements in a work of fiction like a novel or a film? 

These are some of the questions that Lucasfilm and a game manufacturer in the UK called Ren Ventures are currently in intellectual property ligitgation to answer. Lucasfilm is hoping to get similar answers to the ones that courts gave when trademark rights were extended to "kryptonite" from the Superman comics and the "General Lee" car from The Dukes of Hazzard television show. Ren Ventures is hoping that a certain element in Lucasfilm's Star Wars universe will not be entitled to this protection. Exactly why are these two companies engaging in costly litigation? 
 

History of Sabacc


Back in 1980, Lucasfilm drafted a screenplay for a movie called Star Wars V: The Empire Strikes Back. This early draft contained a reference to Sabacc, a gambling card game in which Han Solo is supposed to have won the Millennium Falcon spaceship from Lando Calrissian. 

Sabacc pops up again in a trio of Lando Calrissian novels, the first of which was released in 1983. The rules of Sabacc are explained in great detail in the books, including that the object of the game is to obtain a score that's close to positive or negative 23. 

It is only the true devotees of the Star Wars universe who are likely to remember what Sabacc is, and the number of people who read the Lando Calrissian novels closely enough to recall the rules of the game is even smaller. However, it seems that the people at Ren Ventures were paying attention. Their attention was so avid that they noticed that Lucasfilm had never sought formal trademark protection for the mark SABACC. 
 

The Legal Argument


Ren Ventures clearly felt that this left a door open, as in 2015 they released a mobile game that they called Sabacc – The High Stakes Card Game. The rules are identical to those used in the Lando Calrissian books, and the marketing material for the game uses numerous Star Wars-related references. 

By 2016, Ren Ventures had secured a U.S. trademark registration for the mark SABACC for goods including an online computer game. Lucasfilm evidently heard about the registration, because the company filed a petition to cancel the registration with the U.S. Trademark Trial and Appeal Board in 2017. Ren Ventures responded to the petition, at which point Lucasfilm suspended the proceedings in favor of a lawsuit for infringement of trademarks and copyrights. 

It's true that Lucasfilm never filed a trademark application for the mark SABACC. Was this shortsighted of them? Consider that over the decades, the Star Wars universe has become vast. It contains millions of details like the gambling game Sabacc. Protecting them each individually with federal registration is economically unfeasible. Plus, it's hardly as if they company was using SABACC as a trademark. They would have to sell goods or offer services under the name Sabacc to have protection, wouldn't they? 

That's the angle that Ren Ventures seems to be arguing in their case with Lucasfilm. They say that Lucasfilm wasn't using the word in a trademark sense, which should virtually make it fair game for someone else to use. Naturally, Lucasfilm doesn't see it that way. They have created a widely recognized fictional world that enjoys copyright protection and, arguably, common law trademark protection. Lucasfilm believes that their rights to SABACC should be recognized as one more element in a universe that legally belongs to them. 

The intellectual property litigation is still in its early stages. Accordingly, it's unknown how the court will rule and whether or not Lucasfilm will prevail. The Sabacc game and its rules are not nearly as recognizable as "kryptonite" or "The General Lee," but with a property as well-known as Star Wars, it would not be shocking if the court found in their favor.

Author: Jeff Williams

Jeff Williams is an experienced mechanical engineer and lawyer that consults closely with clients in a strait forward and clear manner.  He brings a particular set of strengths and unique perspectives to the firm.   

 

Jeff received a B.S. in Mechanical Engineering from Arizona State University in 2005.  He was an engineer for a number of years at a number of large corporations before pursuing his law degree.  He graduated from Texas A&M University School of Law (formerly Texas Wesleyan University School of Law) with a J.D. in 2010.  By combining his education and prior work experience into the field of intellectual property law, Jeff has developed key skills to fully assist clients. 

Fort Worth/Arlington Office
1701 E. Lamar Blvd.,
Suite 155
Arlington, TX 76006
817-225-6561
Fax: 888-908-6679
Dallas Office
3838 Oak Lawn Ave,
Suite 1000
Dallas, TX 75219
817-225-6561
Fax: 888-908-6679

( By Appointment Only)

Houston Office
363 N. Sam Houston Pkwy East, Suite 1100
Houston, TX 77060
832-795-1909
Fax: 888-908-6679

( By Appointment Only)

Pay Your Invoice with LawPay
Law Office Of Jeff Williams PLLC BBB Business Review
Print Print | Sitemap
2018 © Law Office of Jeff Williams PLLC. All rights reserved. The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation. We invite you to contact us and welcome your calls, letters and electronic mail. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us until such time as an attorney-client relationship has been established.

Call

E-mail